You will be surprised to know that on average people spend about 40 minutes every time they visit Youtube. Within this time the viewers get exposed to lots of advertisements. For small businesses, YouTube marketing can be very effective. Here are the reasons why.
YouTube has billions of users and on they watch about five billion videos every day. So, by advertising on YouTube, you will be able to reach this vast audience very easily.
You can show ads to your targeted audiences. Depending on the type of content they look for, you can place the ad accordingly. For example, if you are selling chocolates, then whenever people view videos of food, recipes, etc., you can run your ad during that time.
The cost of advertising on YouTube is very less. For example, you can run a video ad for only $0.10 to $0.30 for every view. So, if you have a low marketing budget, you should consider YouTube advertising.
Get measurable results
Using YouTube analytics you will be able to know how many people have clicked on your ad and viewed it; how many people skipped watching it, etc. This will give you an insight into your advertising campaign.
Viewers can share your ad on their social networks. This will create an opportunity for viral marketing. It is possible to reach lots of audiences with very low budget using YouTube marketing. As a small business owner, you should utilize this opportunity.
For targeting the mass audience, there is nothing better than creating a good TV commercial. It has worked as a successful marketing tool for many years and despite the demand for digital marketing options, the popularity of TV commercials has not diminished. If you want to create a great TV commercial, here are some tips.
Come up with an idea and create a good script
You must first come up with a compelling idea. Then you must put that idea into writing. That is, you must write a good script. The script must contain the company’s message in a very persuasive manner.
Hire a good production team
You should hire a team that is experienced. You should look at their previous works and negotiate prices with them. It is better to shortlist a few production companies so that you can compare their work and rates.
Use call to action
In the advertisement, there should be a call to action. This will encourage the customers to buy your product or service immediately. Make sure you display or tell the complete contact information so that the customers can get in touch with you.
Schedule the ads properly
The placement of your ad is very important. You should buy airtime at a time when your targeted viewers are likely to sit in front of the TV. For example, if your ad is being shown at 3 am and the product is targeted towards children, then you will pay less for the airtime, but your ad won’t reach your potential customers.
Frequency is the key
You should buy sufficient airtime to run your ad frequently every day. This will increase the chance of reaching more customers.
You must develop a budget for the ad and stick to it. Try to incorporate elements that fit your budget. Prepare well before going to the field. That way you will make a memorable ad for the viewers.